Think Bike Week 2021

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The National Fire Chiefs Council (NFCC) and Fire and Rescue Services across the country will be working in partnership with more than 40 other agencies to spearhead a motorcycle safety campaign this spring.

This photograph was taken pre-COVID.

Think Bike Week is aimed at motorcyclists nationally and will highlight key safety messages, including the importance of bike maintenance and the wearing of proper riding kit. Riders will also be encouraged to ‘brush up’ their riding skills at a time when many will be returning to riding after a significant break. The campaign will run from 23rd April – 3rd May.

Covid restrictions allowing, representatives from fire and rescue services will visit local motorcycle dealers, accessory retailers and meeting places to engage with riders. The campaign will also highlight the wide range of courses available to riders such as the award-winning ‘Biker Down’ initiative, the police BikeSafe course and various advanced rider training sessions and other safety advice.

The campaign Facebook page can be found by clicking here (opens in a new window) or by searching for #thinkbikeweek.

Other partner organisations that will be supporting the campaign include the National Police Chiefs Council, the Motorcycle Industry Association, Trading Standards England, Highways England, the National Young Riders Forum, RoSPA, IAM and the Motorcycle Action Group.

Tony Crook, NFCC Lead for Road Safety said:

“Motorcyclists are over-represented in collision and casualty statistics nationally. With increasing numbers of people taking to two wheels, our aim is to encourage riders to do all they can to stay safe. This campaign at the beginning of the motorcycling season as a great opportunity for all partners to deliver a range of safety messages across the UK.”